The word "Paradise" literally means walled enclosure or recreational and entertainment area, probably derived from the Persian word "Pardes" which is attributed to the walled pleasure gardens of the Great King of Persia.
In recent decades, countless of artificial "paradises" were developed around the world and their number still grows faster than ever before. This industry that manufactures an entertainment product of mass consumption meant to satisfy the average man's need for recreational time and fun, is called tourism.
The tourism industry has drastically intruded the land, transforming it into a product while causing several effects with a severe socio-cultural character. Destinations are in danger of losing their original appearance, structure and identity, through a standardization process that aims to satisfy the tourists' wishes. What is not understood though, is that this process doesn't degrade only the final product but mostly affects the local societies which have to survive the low periods relying only on the remnants of a seasonal industry.
