Business English Studies consists of two parts. Part I contains 23 units based on authentic texts and accompanied with a wide range of tasks and activities while Part II contains Business Letters referring to different situations, accompanied with a variety of tasks to develop reading skills and training in writing skills as well. This book will enable readers to learn up to date business terms, understand authentic texts, improve their communicative competence and write Business letters and reports.
PART I
UNIT 1: Retailing 11
UNIT 2: Exporting 25
UNIT 3: Export Development Process. Part I 39
UNIT 4: Export Development Process. Part II 55
UNIT 5: Marketing Strategy 71
UNIT 6: The World’s Champion Marketers: The Japanese? 87
UNIT 7: Improve your Profits 103
UNIT 8: Product Life Cycle 119
UNIT 9: Capital and Revenue Expenditure and Receipts 135
UNIT 10: The Income Statement 149
UNIT 11: The Market for Finance 165
UNIT 12: Capital 181
UNIT 13: The Valuation of a Business and Risk 197
UNIT 14: The Position Statement or Balance Sheet 219
UNIT 15: Depreciation 243
UNIT 16: The production of Accounts from a trial balance 259
UNIT 17: Financial Fraud 277
UNIT 18: Cases of Financial Fraud 293
UNIT 19: Production 311
UNIT 20: Elements of Management 329
UNIT 21: Market Research 347
UNIT 22: Advertising and Publicity 365
UNIT 23: Sales Promotion and Public Relations 383
PART II
BUSINESS LETTERS 1: Letters of Enquiry 402
BUSINESS LETTERS 2: Offers of Goods 418
BUSINESS LETTERS 3: Letters of Order 428
BUSINESS LETTERS 4: Letters Referring to Accounts 442
BUSINESS LETTERS 5: References 458
BUSINESS LETTERS 6: Other Types of Business Letters 472
Irregular Verbs 485
Glossary 491
Bibliography 523
