Academic English for Business
Business Communication for Management, Marketing, and Innovation
€ 50.00 (περ. ΦΠΑ 6%)
Βιβλίο, Χαρτόδετο
29 x 21 εκ, 1,424 γρ, 480 σελ.
Σύντομη περιγραφή
Designed for both undergraduate and postgraduate study, this book challenges readers to consider how value is defined, communicated, and sustained in contexts where knowledge, innovation, and responsibility converge. It is particularly relevant to those studying marketing, management, business administration, innovation policy, tourism and attractions management, and the role of corporations in shaping sustainable futures.
Περιγραφή
The role of business is fast evolving beyond traditional market boundaries. This book aims to examine the critical intersections between business, science, and society — showing that effective management today requires interdisciplinary thinking, ethical leadership, and an active engagement with the public good.
Bridging theory and practice, this volume offers a framework for understanding how business can serve as a mediator between scientific innovation and societal needs. Drawing from contemporary debates, it equips students and educators with analytical tools to explore business not only as an economic activity, but as a social and intellectual force.
Designed for both undergraduate and postgraduate study, this book challenges readers to consider how value is defined, communicated, and sustained in contexts where knowledge, innovation, and responsibility converge. It is particularly relevant to those studying marketing, management, business administration, innovation policy, tourism and attractions management, and the role of corporations in shaping sustainable futures.
Academic English for Business invites a new generation of scholars and practitioners to rethink the purpose of business in a knowledge-driven, interconnected world — and to lead with insight, integrity, and impact.