A student dislikes school and reading. He dislikes them so much he gets a rush just by hearing those two words. But one day he has to produce something handmade for a school assignment. So he asks his mother for her help and she advises him to make a bookmark.
The student makes that bookmark and at the same time he develops an interest for books. His reading is slow and timid but he uses the bookmark he has made. The bookmark (magically) moves on to the next pages and before he knows it on to the next book and the next book and the next book...
The student tries to find out what is happening with the bookmark and he follows it by reading more and more books with greater love and anticipation.