Business English is a 20 unit coursebook of at least upper intermediate level, intended for students studying "Business English Terminology" in the Technological Education Institutes.
The units cover topics which reflect the world of business and concetrate on natural language appropriate to different business functions and situations.
More emphasis is given to special business terms.
Features of each unit:
-A reading passage accompanied by a wide range of tasks to develop reading comprehension skills.
-A glossary introducing the business terms of the passage.
-Vocabulary development and extension, including sections on word formation and multiple choice items.
-Training in writing skills, including reports, articles and letter writing.
-Authentic business texts for translation.
-Business correspondence.
Business English also includes:
-A glossary of special terms.
-Appendices.
-An answer key to the exercises.
This book is specially designed to enable learners to communicate clearly and appropriately in the everyday social and business situations they are likely to encounter.
Introduction Page 13
UNIT 1 Setting up in Business Page 15
UNIT 2 Provision of Goods and Services Page 27
UNIT 3 Dynamics of Commerce Page 37
UNIT 4 Warehousing Page 47
UNIT 5 A Small Scale Enterprise Page 59
UNIT 6 Advantages - Disadvantages of a Corporation Page 69
UNIT 7 Allocating the Budget Page 81
UNIT 8 Business News Page 89
UNIT 9 The position of Advertising in Commerce Page 101
UNIT 10 Marketing - What is all about? Page 111
UNIT 11 Promotion Methods Page 125
UNIT 12 Industry Page 137
UNIT 13 Current Port News around the World Page 147
UNIT 14 Discovery of Stowaways after Sailing Page 157
UNIT 15 Banking Page 169
UNIT 16 Opening a Current Account Page 181
UNIT 17 Home Improvement Loans Page 191
UNIT 18 What is Accounting? Page 201
UNIT 19 Balance Sheet and the Nature of Net Income, Revenue, Expenses Page 215
UNIT 20 Types of Working Capital Page 227
Communications in the Business Office Authentic Texts for translation Page 239
Business Correspondence Page 259
Glossary of Special Terms Page 307
Appendices Page 339
Answer key to exercises Page 351